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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business

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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business - Conley, Lucas
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Blending whip-smart analysis with colorful reportage and humor, Conley distinguishes what is true and useful about branding as a business strategy, from what is distracting and destructive.

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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business 2009, PublicAffairs, New York

ISBN-13: 9781586487041

Trade paperback

OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business 2008, PublicAffairs, New York, NY

ISBN-13: 9781586484682

Hardcover