#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10 th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present . What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the ...
Read More
#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10 th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present . What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that's exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today . List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages-Accessories such as CD, codes, toys, may not be included-Safe and Secure Mailer-No Hassle Return.
Rohit Bhargava understands that today�s actions significantly impact the kind of future we have as human beings. In his informative book, Non Obvious Megatrends: How to See What Others Miss and Predict the Future, the author vastly talks about the present, emerging trends, technology, economics, governance and politics, policymaking, the environment, and the status quo. Rohit Bhargava has classified his inspirational book into 3 sections; the Art of Non Obvious Thinking, where he discusses the outlook and approach of non-obvious thinking and concepts, Non obvious megatrends in section two, and previous trends reports on the last section. The second section has highlighted megatrends discussed in-depth, and part 3 analyzes prior trends.
You will get futuristic ideas in this book and learn how to build an empire by going through Rohit Bhargava�s methods. The author shares different methods of operation that one can use to achieve their set goals. One of the significant lessons I learned from this book is that nothing is unachievable. Major trends today were once small ideas started by creative minds that put the work in to transform them. While discussing current and megatrends, the author uses real-life examples and expounds on how specific trends have worked. Reading this book will expose you to daily happenings that you probably overlook. He also gives concrete advice on a dozen current trends.
In Non Obvious Megatrends: How to See What Others Miss and Predict the Future, Rohit Bhargava gets the reader to fall in love with new trends. Cultural trends, entrepreneurial trends, tech, and new systems. The author talks about attention being the most treasured resource in the information economy. The author uses examples from various countries in Europe and the Middle East to show how attention is valuable.
Rohit Bhargava includes personal stories and past experiences to make his content easy to follow. I love that he engages with the reader in different ways, one being pausing to ask readers questions and creating hypothetical situations for the reader to think about. The author is insightful, rational, practical, clear with his agenda, and inspiring.
Non Obvious Megatrends: How to See What Others Miss and Predict the Future, is the book you need if you are in charge of strategic business planning, are an entrepreneur, or looking for the best marketing strategies out there right now. The fantastic content in the book will help you see the world for what it is, and not the illusion that is sold by some.