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New Venture Management: The Entrepreneur's Roadmap

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New Venture Management: The Entrepreneur's Roadmap - Kuratko, Donald F., and Hornsby, Jeffrey S.
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This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample ...

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New Venture Management: The Entrepreneur's Roadmap 2017, Routledge, London

ISBN-13: 9781138208919

2nd edition

Paperback

New Venture Management: The Entrepreneur's Roadmap 2017, Routledge, London

ISBN-13: 9781138208902

2nd edition

Hardcover