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New Business Creation: Systems for Institutionalized Radical Innovation Management

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New Business Creation: Systems for Institutionalized Radical Innovation Management - Hartmann, Philipp
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Established companies are facing an increasingly dynamic and globalized competitive environment. Radical innovations are considered a means to escape this trend. In particular, it is desirable for established companies to institutionalize systems to repeatedly create new business based on radical innovations ("New Business Creation", "NBC"). In six in-depth case studies, Philipp Hartmann identifies design variables for NBC systems and explores related performance measurement activities. In a subsequent cross-case comparison ...

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New Business Creation: Systems for Institutionalized Radical Innovation Management 2014, Springer Gabler, Wiesbaden

ISBN-13: 9783658060466

2014 edition

Trade paperback