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Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships

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Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships - McMakin, Tom, and Parks, Jacob
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"Key rainmakers at firms like McKinsey, IBM, and Deloitte report that 80 percent of their new revenues come from existing clients, not from new logos. Never Say Sell is a how-to guide for executives, account teams, and sole proprietors for growing exiting accounts and turning their one-and-done clients into a source of recurring revenue. Most providers will explain account growth by saying, "Do good work," arguing if they deliver value to clients, then clients will want more of their expertise and turn to them again and ...

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Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships 2020, Wiley

ISBN-13: 9781119683780

Hardcover