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Netnography: Doing Ethnographic Research Online

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Netnography: Doing Ethnographic Research Online - Kozinets, Robert
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This exciting new text is the first to explore the discipline of Netnography - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and ...

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Netnography: Doing Ethnographic Research Online 2010, Sage Publications Ltd, London

ISBN-13: 9781848606456

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