This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. In this updated second edition, macroeconomic variables and business ...
Read More
This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. In this updated second edition, macroeconomic variables and business conditions are examined along with political influences in order to evaluate the potential problems in doing business in Third World and economically disadvantaged countries. The book shows how despite the many factors that can make or break a business--ranging frim terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our government can produce--one can be positioned to maximize the options and determine the outcome of one's venture.
Read Less
