Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that ...
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Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
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New. 164 p. Using Data Better . 2 Tables, black and white; 9 Line drawings, black and white; 3 Halftones, black and white. Intended for college/higher education audience. Intended for professional and scholarly audience.
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New. Contains: Halftones, black & white, Line drawings, black & white, Tables, black & white. Using Data Better . Includes: line drawings, black & white, tables, black & white, halftones, black & white. Intended for professional and scholarly audience.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Contains: Halftones, black & white, Line drawings, black & white, Tables, black & white. Using Data Better . Includes: line drawings, black & white, tables, black & white, halftones, black & white. Intended for professional and scholarly audience.
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New. Contains: Halftones, black & white, Line drawings, black & white, Tables, black & white. Using Data Better . Includes: line drawings, black & white, tables, black & white, halftones, black & white. Intended for professional and scholarly audience.
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New. Contains: Halftones, black & white, Line drawings, black & white, Tables, black & white. Using Data Better . Includes: line drawings, black & white, tables, black & white, halftones, black & white. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
