For business communication courses. Sharpen your professional communication skills Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping students hone and develop essential communication skills. With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related ...
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For business communication courses. Sharpen your professional communication skills Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping students hone and develop essential communication skills. With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world. Hallmark features of this title Contemporary techniques and an emphasis on business-English improvements help students succeed. The text presents the full range of on-the-job skills that today's communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media. A unique pedagogy and presentation of practices include the 9 compositional modes required to succeed with digital and social media, and a proven 3-step (Plan>Write>Complete) process, showing students how to move a project forward. Learn More boxes connect students with online media items that complement the text's coverage with additional examples and valuable insights. New and updated features of this title NEW: 16 On-the-Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the skills they're reading about. REVISED: 71 Annotated Model Documents illustrate specific concepts, making it easier to see the changes made to transform ineffective messages into effective ones. 300 NEW: Realistic exercises, activities, and cases let students practice vital skills and put newfound knowledge to immediate use. NEW: Coverage of the latest business communication concepts and techniques includes augmented writing tools, r???sum??? bots, and more. UPDATED: Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text. NEW: Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, business etiquette, etc. skills. Highlights of the DIGITAL UPDATE for MyLab Business Communication (available for Fall 2022 classes) Instructors , contact your sales rep to ensure you have the most recent version of the course. NEW: Communication Improvement Mini Sims get students to think critically and get hands on with realistic business correspondence. Using interactive simulations, students walk through different written communications and identify and correct problem areas. NEW: Personal Inventory Assessments are a collection of online exercises designed to promote self-reflection and metacognition in students. UPDATED: Videos explore multiple business topics related to the theory students are learning. Exercise Quizzes assess students' comprehension. Features of MyLab Business Communication for the 13th Edition; published 2019 NEW: Pearson eText is a digital textbook, available with MyLab, which lets students read, highlight and take notes all in one place, even when offline. Dynamic Study Modules use the latest developments in cognitive science and help students study by adapting to their performance in real time. Learning Catalytics pose questions to help students recall ideas and apply concepts. They respond on their own device. M
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