Philip Kotler, the "dean" of modern marketing and Neil Kotler of the Smithsonian Institution, America's premiere museum, join together to create this in-depth, hands-on guide to developing successful museums. The book's encyclopedic approach gives museum managers tools for everything from strategic planning and budgeting to advertising, media relations, and fund raising.
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Philip Kotler, the "dean" of modern marketing and Neil Kotler of the Smithsonian Institution, America's premiere museum, join together to create this in-depth, hands-on guide to developing successful museums. The book's encyclopedic approach gives museum managers tools for everything from strategic planning and budgeting to advertising, media relations, and fund raising.
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Edition: 1998, Jossey-Bass
Trade paperback,
Very Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
04/24/1998
Language:
English
Alibris ID:
18168000850
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Seller's Description: Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Edition: 1998, Jossey-Bass
Trade paperback,
Very Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
18050349009
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1998, Jossey-Bass
Trade paperback,
Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
17988997556
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1998, Jossey-Bass
Trade paperback,
Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
17986141078
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1998, Jossey-Bass
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Fair
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
18018677253
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Seller's Description: Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1998, Jossey-Bass
Trade paperback,
Very Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
18144110733
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1998, Jossey-Bass
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Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
18163082880
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
18167406623
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Edition: 1998, Jossey-Bass
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Very Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
18167603033
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Edition: 1998, Jossey-Bass
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Good
Details: ISBN:
0787909122
ISBN-13:
9780787909123
Pages:
432
Publisher:
Jossey-Bass
Published:
1998
Language:
English
Alibris ID:
17774502571
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Seller's Description: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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ISBN-13: 9780787909123
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