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Multinational Corporations' Public Relations in Host Countries: An Interpretive Study of Public Relations Culture

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Multinational Corporations' Public Relations in Host Countries: An Interpretive Study of Public Relations Culture - Liu, XI, and Liu
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This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to ...

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Multinational Corporations' Public Relations in Host Countries: An Interpretive Study of Public Relations Culture 2005, Cavendish Square Publishing, Singapore

ISBN-13: 9789812104229

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