Steigende Kundenanspr???che und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkan???le. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen ???berblick ???ber die Grundlagen sowie das Management von Multi-Channel-Marketing. Die 3. Auflage versteht Multi-Channel-Marketing als ein integratives Marketingsystem.
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Steigende Kundenanspr???che und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkan???le. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen ???berblick ???ber die Grundlagen sowie das Management von Multi-Channel-Marketing. Die 3. Auflage versteht Multi-Channel-Marketing als ein integratives Marketingsystem.
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Edition: 2007, Gabler Verlag
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3834902144
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9783834902146
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2007
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3658033444
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3658033444
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3rd 3., Uberarbeitete Und Erweiterte Aufl
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3834902144
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9783834902146
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Gabler Verlag
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2007
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3834946435
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9783834946430
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427
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2013
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German
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All Editions of Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse
