Steigende Kundenanspr???che und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkan???le. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen ???berblick ???ber die Grundlagen sowie das Management von Multi-Channel-Marketing. Die 3. Auflage versteht Multi-Channel-Marketing als ein integratives Marketingsystem.
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Steigende Kundenanspr???che und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkan???le. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen ???berblick ???ber die Grundlagen sowie das Management von Multi-Channel-Marketing. Die 3. Auflage versteht Multi-Channel-Marketing als ein integratives Marketingsystem.
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