Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about ...
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Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer.- --From the Foreword by bestselling author Dan S. Kennedy
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New. Size: 6x0x9; BRAND NEWOver 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Very Good + Very Good+ DJ. First Printing. n/a. 8vo = over 9" 198pp. Subtitle: How to effectively motivate your prospects to buy now, buy more, and tell their friends too! Foreword by Dan S. Kennedy. Hardcover. Clean interior and exterior. No highlights or markings in text. Bright copy. Strong and tight binding. DJ is glossy, clean, crisp.
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New. Size: 6x0x9; BRAND NEW A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
