Mexican Waves takes us to a time before the border's militarization, when radio entrepreneurs, listeners, and artists viewed the boundary between the United States and Mexico the same way that radio waves did--as fluid and nonexistent. Author Sonia Robles explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market and demonstrates Mexico's role in shaping the borderlands.
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Mexican Waves takes us to a time before the border's militarization, when radio entrepreneurs, listeners, and artists viewed the boundary between the United States and Mexico the same way that radio waves did--as fluid and nonexistent. Author Sonia Robles explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market and demonstrates Mexico's role in shaping the borderlands.
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