Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker ...
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Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
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Seller's Description:
Like New. Size: 6x1x9; A nearly new copy with no defects, just a few hardly noticeable rubs and bumps and a 'damaged' stamp to one of the preliminary pages. Despite such this book looks and feels unread with contents that are crisp, fresh and tight. Thus a very nice book in great condition, now offered for sale at a reasonable price.
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Seller's Description:
Very Good. Firm, square hardback with strong joints and bright, clean covers, just showing a tiny 10mm nick to the upper corner. Hence a non-text page is stamped 'damaged'. Nonetheless this book is actually in very good or even better than very good condition. Thus it appears unread: fresh, crisp and tight. And so a very decent copy now offered for sale at a bargain price.
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Seller's Description:
Like New. Firm, square and tight with sturdy hinges, just showing a few minor rubs and some mild cosmetic wear. Hence a non-text page is stamped 'damaged'. Despite such this book is in nearly new condition. Thus the contents are crisp, fresh and clean. It has no pen-marks and is not from a library so no such stamps or labels. Offered for sale at a very sensible price.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 762 p. Contains: Unspecified, Line drawings, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 762 p. Contains: Unspecified, Line drawings, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.