This text offers a complete overview of the merchandising process. Readers will master all the principles of merchandising, and learn how to apply these concepts to both retailing and manufacturing. Each chapter includes cases that illustrate how merchandising principles are applied by actual businesses.
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This text offers a complete overview of the merchandising process. Readers will master all the principles of merchandising, and learn how to apply these concepts to both retailing and manufacturing. Each chapter includes cases that illustrate how merchandising principles are applied by actual businesses.
Read Less
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Fair. Minimal wear on edges and corners peeling of corners of cover sun damage Highlighting or writing on some pages Your purchase benefits those with developmental disabilities to live a better quality of life. Your purchase benefits those with developmental disabilities to live a better quality of life.
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