There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
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There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
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Add this copy of Mental Models: Aligning Design Strategy With Human to cart. $43.95, very good condition, Sold by agoodealofbooks rated 4.0 out of 5 stars, ships from ypsilanti, MI, UNITED STATES, published 2008 by Rosenfeld Media.
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Add this copy of Mental Models: Aligning Design Strategy With Human to cart. $84.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Rosenfeld Media.
