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Meeting Customer Needs

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Meeting Customer Needs - Smith, Ian
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Smith covers the key marketing issues facing managers, including marketing planning, purchasing and supply, pricing, design, and development of products and service, promotion and achieving quality customer service.

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Meeting Customer Needs 2003, Routledge, Oxford

ISBN-13: 9780750659840

3rd edition

Trade paperback

Meeting Customer Needs 1997, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750633918

2nd Revised edition

Trade paperback

Meeting Customer Needs 1994, Butterworth-Heinemann

ISBN-13: 9780750606684

Unabridged

Trade paperback