The authors of this groundbreaking work argue that traditional theories of the media -- which locate the site of media effects in the individual and the source of those effects in the content -- provide inadequate explanations of our modern mediated society. In Mediated Communication they propose an alternative Accomodation Theory which describes the interpenetration of three elements: media, texts and our daily lives. The authors present a wide overview of the nature of communication and its social action, the ...
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The authors of this groundbreaking work argue that traditional theories of the media -- which locate the site of media effects in the individual and the source of those effects in the content -- provide inadequate explanations of our modern mediated society. In Mediated Communication they propose an alternative Accomodation Theory which describes the interpenetration of three elements: media, texts and our daily lives. The authors present a wide overview of the nature of communication and its social action, the media industry and the contexts of reception. They explore current theories on the notion of effect, present methodologies which generate evidence for these explanations, and show how theory and method
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Add this copy of Mediated Communication: a Social Action Perspective to cart. $9.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1988 by Sage Publications, Inc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 080393050X.
Add this copy of Mediated Communication: a Social Action Perspective to cart. $9.81, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1989 by Sage Publications, Inc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 080393050X.
Add this copy of Mediated Communication: a Social Action Perspective to cart. $9.99, good condition, Sold by Redux Books rated 5.0 out of 5 stars, ships from Wyoming, MI, UNITED STATES, published 1988 by SAGE Publications, Inc.
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Good. Hardcover. No DJ. Pages are clean and unmarked. Covers show light edge wear. Binding is tight, hinges strong.; 100% Satisfaction Guaranteed! Ships same or next business day!
Add this copy of Mediated Communication: a Social Action Perspective to cart. $46.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by SAGE Publications, Inc.
Add this copy of Mediated Communication: a Social Action Perspective to cart. $56.98, good condition, Sold by MEADOWLANDMEDIA rated 5.0 out of 5 stars, ships from fayetteville, AR, UNITED STATES, published 1988 by SAGE Publications, Inc.