How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. ...
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How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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Good Condition. Minor highlighting in text, shelf and corner wear, small crease and tears, on cover Multiple copies available this title. Quantity Available: 6. ISBN: 0618054383. ISBN/EAN: 9780618054381. Pictures of this item not already displayed here available upon request. Inventory No: 1560792422.
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Very Good Condition. Some marking, the cover has minor wear with a Binding is very good. looks very nice. Multiple copies available this title. Quantity Available: 7. ISBN: 0618054383. ISBN/EAN: 9780618054381. Pictures of this item not already displayed here available upon request. Inventory No: 1560792539.
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Good Condition. The text appears clean, the cover has average wear with creasing and general wear. Multiple copies available this title. Quantity Available: 3. ISBN: 0618054383. ISBN/EAN: 9780618054381. Pictures of this item not already displayed here available upon request. Inventory No: 1560791614.
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Very Good Condition. The text appears clean, the cover has minor wear. Multiple copies available this title. Quantity Available: 5. ISBN: 0618054383. ISBN/EAN: 9780618054381. Pictures of this item not already displayed here available upon request. Inventory No: 1560792538.
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Very Good Condition. The text appears clean, the cover is in nice condition. Quantity Available: 1. ISBN: 0395870771. ISBN/EAN: 9780395870778. Pictures of this item not already displayed here available upon request. Inventory No: 1560795034.
