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Media Economics: Applying Economics to New and Traditional Media

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Media Economics: Applying Economics to New and Traditional Media - McFadyen, Stuart M, and Finn, Adam
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Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, ...

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Media Economics: Applying Economics to New and Traditional Media 2004, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761930969

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