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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships - Delahaye Paine, Katie
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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve ...

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships 2011, John Wiley & Sons Inc, New York

ISBN-13: 9780470920107

Hardcover