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McLuhan in Reverse: His General Theory of Media (Gtom)

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McLuhan in Reverse: His General Theory of Media (GToM) - Strate, Lance, and Logan, Robert K
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Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

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McLuhan in Reverse: His General Theory of Media (GToM) 2021, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433182464

Trade paperback

McLuhan in Reverse: His General Theory of Media (GToM) 2021, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433182457

Hardcover