An intricate, insider's view of the McDonald's that few people see, a chronology of its success from its humble beginnings to the major world-wide corporation it is today, and a thorough examination of what has made it so successful.
Read More
An intricate, insider's view of the McDonald's that few people see, a chronology of its success from its humble beginnings to the major world-wide corporation it is today, and a thorough examination of what has made it so successful.
Read Less
Add this copy of McDonald's. Behind the Arches to cart. $29.00, like new condition, Sold by Bookmine rated 5.0 out of 5 stars, ships from Fair Oaks, CA, UNITED STATES, published 1995 by Bantam.
Add this copy of McDonald's: Behind the Arches to cart. $36.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Bantam.
Add this copy of McDonald's: Behind the Arches to cart. $36.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1986 by Bantam.
Add this copy of McDonald's Behind the Arches to cart. $53.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by Transworld Publishers Ltd.
Edition:
1988, Bantam Books (Transworld Publishers a division of the Random House Group)
Add this copy of McDonald's: Behind the Arches to cart. $65.56, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Bantam.
Add this copy of McDonald's: Behind the Arches to cart. $99.39, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1986 by Bantam.
For anyone interested in business this is a great book. Even though the book was first published in the mid-80's, it's still timely because it traces the history of the founding, challenges and growth of the company that completely changed not just the fast-food business, but the entire food industry. There are chapters having to do with how the McDonald brothers were content with a single store, Ray Kroc's recognition of the franchise opportunity, partnering with the McDonald brothers and their subsequent buyout. The author goes on to reveal how McDonalds met challenges along the way, from kitchen layout, creating custom equipment, emphasis on quality, cleanliness and value, franchisee selection, menu decisions, involvement of franchisees in creating advertising and menu items, real estate leasing, financing, partnering with suppliers to create new foods, processes and procedures, domestic and foreign expansion, etc. There are frequent comments about other franchise businesses and their contrasting approaches to dealing with franchisees, fees, suppliers, successes and failures. If you have seen the movie I think it portrays Ray Kroc in a more negative light as a business predator than what is actually warranted, so the book is still worth reading. This could be a good case study book for business school students too. Highly recommended!
APACADEMY
Apr 11, 2007
THE GOOD THE BAD THE UGLY
LIKE RAGU - IT'S ALL IN THERE. IN DETAIL. A GREAT MANAGEMENT BOOK. GREAT IDEA BOOK. A LOT OF THINGS CONVERGED TO MAKE MC DONALD'S WHAT IT IS TODAY AND A LOT OF THINGS MC DONALD'S DID HAS HELPED TO MAKE THE WORLD WHAT IT IS TODAY. SUPER INTERESTING READ (A MADE FOR TV MOVIE HOPEFULLY)
