Rapp and Collins, founders of one of the largest direct marketing agency networks, reveal the new direction that is revolutionizing the business world. The development of computer technology allows for a more reliable, cost-efficient mode of selling.
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Rapp and Collins, founders of one of the largest direct marketing agency networks, reveal the new direction that is revolutionizing the business world. The development of computer technology allows for a more reliable, cost-efficient mode of selling.
Read Less
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Seller's Description:
Very Good. Size: 8vo-over 7¾-9¾Tall; Type: Book 1989. This book is about marketing that is a must read for those in advertising. The pages are clean and tight with no markings in the book.
