Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate impact and save lives. Based on sound research, real-world case studies, and the author's own experiences, this volume helps emergency planning professionals create an effective crisis communications plan. It reviews the challenges organizations face during various types of disasters, helps outline the target audience of the communiqu???, and describes how to get the right message across the first time. It explores how ...
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Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate impact and save lives. Based on sound research, real-world case studies, and the author's own experiences, this volume helps emergency planning professionals create an effective crisis communications plan. It reviews the challenges organizations face during various types of disasters, helps outline the target audience of the communiqu???, and describes how to get the right message across the first time. It explores how social media can be a powerful tool in message dissemination and examines the legal landscape to ensure managers are in compliance with regulatory requirements.
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