Mass Media Research: An Introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well. Read More

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $50.99 (Expires Jun 23, 2025) 365 Day Rental: $69.99 (Expires Dec 25, 2025) Buy eBook Lifetime Access: $88.99 Title: Mass Media Research by Roger D. Wimmer; Joseph R. Dominick Publisher: Cengage Learning US Print ISBN: 9781285519784, 1285519787 eText ISBN: 9781285499796 Edition: 10th edition Format: PDF eBook	$50.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ