For students, simulations offer the opportunity to experience much of the realism of making business decisions without ever leaving the classroom. "MarketSim" is a computer simulation based on the over-the-counter cold medicine industry. The exercise focuses primarily on marketing activities and is designed to teach marketing concepts in an active and stimulating environment. As a member of a marketing management team, participants make decisions regarding the product mix, pricing, distribution, advertising and promotion. ...
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For students, simulations offer the opportunity to experience much of the realism of making business decisions without ever leaving the classroom. "MarketSim" is a computer simulation based on the over-the-counter cold medicine industry. The exercise focuses primarily on marketing activities and is designed to teach marketing concepts in an active and stimulating environment. As a member of a marketing management team, participants make decisions regarding the product mix, pricing, distribution, advertising and promotion. These decisions are them incorporated into a computer simulated market to reveal how both the firm and its competition performed. Decisions cover a time-span of 10 simulated years, allowing participants to observe both the short term and long term effects of their decisions.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
