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Markets in the Making: Rethinking Competition, Goods, and Innovation - Callon, Michel, and Custer, Olivia (Translated by), and Poon, Martha (Editor)
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"If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously researched but counterintuitive model of how everyday market activity get produced, at scale"--

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Markets in the Making: Rethinking Competition, Goods, and Innovation 2021, Zone Books, Brooklyn

ISBN-13: 9781942130574

Hardcover