This book provides 'real life' marketing strategies from some of the most successful South African companies. It affords a practical perspective on theoretical marketing concepts. Written in an accessible style, it will appeal not only to students but also to marketing practitioners interested in the experience of others. This book is intended for second and third year university students.
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This book provides 'real life' marketing strategies from some of the most successful South African companies. It affords a practical perspective on theoretical marketing concepts. Written in an accessible style, it will appeal not only to students but also to marketing practitioners interested in the experience of others. This book is intended for second and third year university students.
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Publisher:
Oxford University Press Southern Africa
Published:
2002
Language:
English
Alibris ID:
16259206051
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Seller's Description:
Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Ex-library with wear-may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Publisher:
Oxford University Press Southern Africa
Published:
2002
Language:
English
Alibris ID:
17382646832
Shipping Options:
Standard Shipping: $4.73
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780195780475.
