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Marketing in the International Aerospace Industry

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Marketing in the International Aerospace Industry - Spreen, Wesley E
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This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management.

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Marketing in the International Aerospace Industry 2016, Routledge, Oxford

ISBN-13: 9781138264663

Trade paperback

Marketing in the International Aerospace Industry 2007, Routledge, Oxford

ISBN-13: 9780754649755

Hardcover