In the past, libraries and information centers have often been considered as conservative non-profit-making organizations with traditional values. However, this outlook seems to be transforming. If libraries are to survive or to thrive, the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of the marketing of libraries and information centers. It focuses on marketing concepts, market research and segmentation, mix components (product, price, place/distribution), ...
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In the past, libraries and information centers have often been considered as conservative non-profit-making organizations with traditional values. However, this outlook seems to be transforming. If libraries are to survive or to thrive, the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of the marketing of libraries and information centers. It focuses on marketing concepts, market research and segmentation, mix components (product, price, place/distribution), and communication (public relations, advertising, and promotion). [Subject: Library Science, Business]
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Add this copy of Marketing in Library and Information Centres to cart. $24.57, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2015 by Ess Ess Publications.
Add this copy of Marketing in Libraries and Information Centres to cart. $40.14, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Ess Ess Publications.
