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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds - Sudharshan, Devanathan
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With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds 2020, Emerald Publishing Limited, Bingley

ISBN-13: 9781839096013

Hardcover