Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century. the St. Lucie Press Library of Executive Excellence Series.

This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the internet age. The nonmarketing executive or manager will understand the various components of marketing, its effect on the whole organization, how to communicate and develop a better rapport with marketing professionals, and how to participate effectively in marketing decisions. Read More

This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the internet age. The nonmarketing executive or manager will understand the various components of marketing, its effect on the whole organization, how to communicate and develop a better rapport with marketing professionals, and how to participate effectively in marketing decisions. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $68.75 (Expires Jun 18, 2025) 365 Day Rental: $81.25 (Expires Dec 20, 2025) Buy eBook Lifetime Access: $125.00 Title: Marketing for the Nonmarketing Executive by Norton Paley Publisher: Taylor & Francis Print ISBN: 9781574442861, 1574442864 eText ISBN: 9781040180464 Edition: 2000 1st edition Format: EPUB eBook	$68.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ