Introduces readers to the issues underlying marketing concepts and strategies. This book provides material on competitive advantage, competitive strategies, customer service, product management, relationship management and new media. It is suitable for undergraduate and postgraduate marketing and management students.
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Introduces readers to the issues underlying marketing concepts and strategies. This book provides material on competitive advantage, competitive strategies, customer service, product management, relationship management and new media. It is suitable for undergraduate and postgraduate marketing and management students.
Read Less