Marketing de moda is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, ...
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Marketing de moda is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry. El marketing de moda origina gran parte de las decisiones estrat???gicas y creativas que afectan al dise???o y al desarrollo del producto, y constituye asimismo el puente que salva el vac???o entre lo intangible de la moda y la realidad concreta de los negocios. Este doble papel esencial lo convierte en una de las especialidades clave tanto en los programas acad???micos de la ense???anza de la moda como en la industria del sector. Marketing de moda es un manual b???sico sobre los principios te???ricos y las aplicaciones pr???cticas del marketing y el branding en el sector de la moda. Mediante un amplio repertorio de ejemplos y casos pr???cticos tomados de empresas de la moda, el mundo textil y el comercio minorista, Harriet Posner introduce al estudiante en los conceptos te???ricos clave y lo conduce a lo largo de todo el proceso de trabajo, desde la investigaci???n de mercado y la detecci???n de las necesidades del consumidor hasta la creaci???n de campa???as de marketing atractivas y eficaces. Esta segunda edici???n revisada y actualizada incorpora un exhaustivo an???lisis del marketing digital y las nuevas tecnolog???as, y ratifica este manual como obra de referencia fundamental en la bibliograf???a sobre moda. Una gu???a potente y accesible especialmente dirigida a estudiantes y profesionales del sector.
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Add this copy of Marketing de Moda to cart. $93.90, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2016 by Editorial Gg.
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Fine. Text in Spanish. Trade paperback (US). Glued binding. 240 p. Language: Spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing de Moda to cart. $134.62, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2016 by Editorial Gg.
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Seller's Description:
New. Text in Spanish. Trade paperback (US). Glued binding. 240 p. Language: Spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing De Moda to cart. $35.11, Sold by MUNDIBOOKS rated 2.0 out of 5 stars, ships from SORIA, SORIA, SPAIN, published 2016 by Editorial Gg.
Add this copy of Marketing De Moda (Spanish Edition) to cart. $86.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Editorial GG.
Add this copy of Marketing de Moda to cart. $123.50, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2016 by Editorial Gg.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in Spanish. Trade paperback (US). Glued binding. 240 p. Language: Spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing De Moda (Spanish Edition) to cart. $123.51, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Editorial GG.
