Skip to main content alibris logo

Marketing : concepts and strategies.

by

Write The First Customer Review
Marketing Concepts and Strategies - Dibb, Sally, and Pride, William, and Ferrell
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

loading
Marketing Concepts and Strategies 2023, Cengage Learning EMEA, London

ISBN-13: 9781473778580

9th edition

Paperback

Marketing: Concepts and Strategies 1997, Houghton Mifflin (Academic), Boston

ISBN-13: 9780395790052

3rd edition

Paperback

Marketing: Concepts and Strategies 1994, Houghton Mifflin (Academic), Boston

ISBN-13: 9780395669280

International 2 Revised edition

Paperback

Marketing : concepts and strategies. 1991, Houghton Mifflin

ISBN-13: 9780395543528

Softcover