Features: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and, a full description of the three types of interfaces between management accounting and marketing.
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Features: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and, a full description of the three types of interfaces between management accounting and marketing.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 1859714897.