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Marketing and American Consumer Culture: A Cultural Studies Analysis

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Marketing and American Consumer Culture: A Cultural Studies Analysis - Berger, Arthur Asa, Dr.
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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Marketing and American Consumer Culture: A Cultural Studies Analysis 2018, Palgrave MacMillan, Cham

ISBN-13: 9783319837123

Trade paperback

Marketing and American Consumer Culture: A Cultural Studies Analysis 2016, Palgrave MacMillan, Cham

ISBN-13: 9783319473277

2016 edition

Hardcover