This study places emphasis upon visual learning. Key concept graphics, current advertisements that capture student interest and student-oriented in-text examples aim to aid visualizing and understanding. Concepts such as creating an advertisement that works, branding a product, and the new product development process are included in the book along with a greater emphasis on relationship marketing. The work now includes two chapters on international marketing, with global issues integrated throughout the text with examples.
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This study places emphasis upon visual learning. Key concept graphics, current advertisements that capture student interest and student-oriented in-text examples aim to aid visualizing and understanding. Concepts such as creating an advertisement that works, branding a product, and the new product development process are included in the book along with a greater emphasis on relationship marketing. The work now includes two chapters on international marketing, with global issues integrated throughout the text with examples.
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Seller's Description:
Good. No dust jacket. Sewn binding. Cloth over boards. 762 p. Audience: General/trade. annotated instructor's edition. Sturdy presentable annotated instructor's edition. This is the instructor's edition for marketing sixth edition by William Schoell and Joseph Guiltinan. Hardcover in clean unused condition. The front cover has a slight forward lean and corners are bit bumped a bit of edgewear but all in all quite good. the ISBN for this edition is 0131826433.
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