Marketing: The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. Read More

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $32.45 (Expires Jun 28, 2025) 365 Day Rental: $38.35 (Expires Dec 30, 2025) Buy eBook Lifetime Access: $58.99 Title: Marketing (Rle Marketing) by Arnold K. Weinstein Publisher: Taylor & Francis Print ISBN: 9781138794054, 1138794058 eText ISBN: 9781317638049 Edition: 2014 1st edition Format: EPUB eBook	$32.45 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ