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Marketing: The Basics - Moore, Karl, Professor, and Pareek, Niketh
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Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.

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Marketing: The Basics 2009, Routledge, Oxford

ISBN-13: 9780415779005

2nd edition

Trade paperback

Marketing: The Basics 2009, Routledge, Oxford

ISBN-13: 9780415778992

2nd edition

Hardcover

Marketing: The Basics 2006, Routledge, London, England

ISBN-13: 9780415380799

Trade paperback