Win the hearts of customers--and their wallets will follow! In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan--from product development to positioning to packaging to advertising. Chock full of real-world stories, the book shows how to use proven "hot buttons" that work for most products, revive a stagnated brand, and much more.
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Win the hearts of customers--and their wallets will follow! In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan--from product development to positioning to packaging to advertising. Chock full of real-world stories, the book shows how to use proven "hot buttons" that work for most products, revive a stagnated brand, and much more.
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Seller's Description:
Fair in fair dust jacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. The dust jacket is clean and undamaged. Boards are solid, and spine is square and tight. Majority of pages are unmarked; first 15 pages have underlining and/or highlighting. Attractive book with some signs of use. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
