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Marketing Payback: Is Your Marketing Profitable?

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Marketing Payback: Is Your Marketing Profitable? - Shaw, Robert
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From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance. This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.

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Marketing Payback: Is Your Marketing Profitable? 2005, Prentice Hall

ISBN-13: 9780273688846

Hardcover