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Marketing Organization Development: A How-To Guide for Od Consultants

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Marketing Organization Development: A How-To Guide for OD Consultants - Rothwell, William J, and Park, Jong Gyu, and Lee, Jae Young
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Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between ...

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Marketing Organization Development: A How-To Guide for OD Consultants 2017, CRC Press, London

ISBN-13: 9781138033313

Paperback

Marketing Organization Development: A How-To Guide for Od Consultants 2017, Productivity Press, Oxford

ISBN-13: 9781138721104

Hardcover