Les Jeux Olympiques vont au-del??? de l'esprit sportif et de l'excellence athl???tique, ???tant l'un des plus grands ???v???nements mondiaux qui rassemblent des personnes de diff???rentes cultures autour du sport. Des entreprises de divers secteurs investissent des milliards en sponsoring et en campagnes publicitaires pour profiter de la visibilit??? et du prestige des Jeux Olympiques. Ce livre, Marketing olympique: strat???gies, d???fis et impacts, explore les multiples facettes de ce domaine, couvrant l'histoire et l'?? ...
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Les Jeux Olympiques vont au-del??? de l'esprit sportif et de l'excellence athl???tique, ???tant l'un des plus grands ???v???nements mondiaux qui rassemblent des personnes de diff???rentes cultures autour du sport. Des entreprises de divers secteurs investissent des milliards en sponsoring et en campagnes publicitaires pour profiter de la visibilit??? et du prestige des Jeux Olympiques. Ce livre, Marketing olympique: strat???gies, d???fis et impacts, explore les multiples facettes de ce domaine, couvrant l'histoire et l'???volution des Jeux ainsi que les strat???gies marketing modernes utilis???es par les marques mondiales. Il examine ???galement les d???fis et controverses ???thiques, tels que le marketing insidieux et les questions d'int???grit???. Nous invitons le lecteur ??? explorer le monde du marketing olympique, en comprenant les strat???gies, les d???fis et les impacts qui fa???onnent l'un des ???v???nements les plus importants de notre ???poque. Ce livre offre des informations pr???cieuses aux sp???cialistes du marketing, aux ???tudiants, aux passionn???s de sport et aux curieux des coulisses des Jeux olympiques.
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Fine. Text in French. Trade paperback (US). Glued binding. 186 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 186 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Text in French. Trade paperback (US). Glued binding. 186 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 186 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.