Los Juegos Ol???mpicos van m???s all??? del esp???ritu deportivo y la excelencia atl???tica, siendo uno de los eventos globales m???s importantes que une a personas de diferentes culturas en torno al deporte. Empresas de diversos sectores invierten miles de millones en patrocinios y campa???as publicitarias para aprovechar la visibilidad y el prestigio de los Juegos Ol???mpicos. Este libro, "Marketing ol???mpico: estrategias, desaf???os e impactos", explora las m???ltiples facetas de este campo, cubriendo la historia y ...
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Los Juegos Ol???mpicos van m???s all??? del esp???ritu deportivo y la excelencia atl???tica, siendo uno de los eventos globales m???s importantes que une a personas de diferentes culturas en torno al deporte. Empresas de diversos sectores invierten miles de millones en patrocinios y campa???as publicitarias para aprovechar la visibilidad y el prestigio de los Juegos Ol???mpicos. Este libro, "Marketing ol???mpico: estrategias, desaf???os e impactos", explora las m???ltiples facetas de este campo, cubriendo la historia y evoluci???n de los Juegos y las estrategias de marketing modernas utilizadas por las marcas globales. Tambi???n examina desaf???os y controversias ???ticas, como el marketing de emboscada y las cuestiones de integridad. Invitamos al lector a explorar el mundo del marketing ol???mpico, entendiendo las estrategias, desaf???os e impactos que dan forma a uno de los eventos m???s importantes de nuestro tiempo.
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Fine. Text in Portuguese. Trade paperback (US). Glued binding. 178 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Text in Portuguese. Trade paperback (US). Glued binding. 178 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Fine. Text in Spanish. Trade paperback (US). Glued binding. 182 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Text in Spanish. Trade paperback (US). Glued binding. 182 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Fine. Text in Portuguese. Trade paperback (US). Glued binding. 178 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Text in Portuguese. Trade paperback (US). Glued binding. 178 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Fine. Text in Spanish. Trade paperback (US). Glued binding. 182 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Text in Spanish. Trade paperback (US). Glued binding. 182 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.