Suitable for students of various backgrounds and interest levels, this title combines an overview of essential marketing principles with a reader-friendly presentation. It offers coverage of marketing strategies and concepts with real-world examples including material on social networking and digital marketing.
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Suitable for students of various backgrounds and interest levels, this title combines an overview of essential marketing principles with a reader-friendly presentation. It offers coverage of marketing strategies and concepts with real-world examples including material on social networking and digital marketing.
Read Less
