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Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France

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Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France - Harp, Stephen L, Professor
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His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century.

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Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France 2001, Johns Hopkins University Press, Baltimore

ISBN-13: 9780801866517

Hardcover